Last night our family had to rent an Airbnb due to being evacuated because of a hurricane coming to our area. Although the reason for our rental was out of necessity, I still found myself looking for a place that looked well-designed and inviting.
The aesthetic of your vacation rental property is one of the first things potential guests consider when looking for a place of accommodation. The atmosphere or ambiance of your property can help set the tone for their trip, thus influencing their overall travel experience and satisfaction. A well-designed space can also evoke feelings of relaxation, comfort and excitement - factors that increase the likelihood of potential guests booking your property and returning in the future.
As a vacation rental property manager, you need to ensure that your property’s interior design exhibits an aesthetic that can enhance guest experiences. Doing so not only helps attract more people to your business but also makes your rental stand out from the other properties. There are a lot of strategies you can apply to achieve this and I'm going to talk about them in today's post: 5 Tips for Curating a Unique Aesthetic for Your Vacation Rental Property.
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1. SELECT A CENTRAL INTERIOR DESIGN THEME
Having a central interior design theme is crucial for creating a cohesive and inviting atmosphere in your vacation rental property. A well-defined design idea can serve as a guide to creating an appealing interior aesthetic that can exceed potential guests’ expectations. To do this, select a theme that resonates with the location of your property. For example, if you have a beachside vacation rental, you could embrace a coastal theme with light colors, nautical décor and natural materials that evoke the ocean’s serenity. Or if your rental is a mountain retreat, a rustic theme featuring warm woods, stone accents and earthy tones would blend seamlessly blend the interior of your vacation property with the surrounding landscape. This alignment between the design theme and the location not only makes your property more visually appealing but also enhances your guests’ overall experience by immersing them in the environment.
2. GET PROFESSIONAL PHOTOS AND VIDEOS TAKEN OF YOUR PROPERTY
Investing in professional photography and videography is essential for effectively showcasing your vacation rental property. Professional photos and videos can capture the true essence of your vacation rental, highlighting its best features and showcasing the carefully selected design elements you’ve implemented.
Professional photographers have the skill to effectively incorporate good lighting and attention to detail in their compositions. Thanks to their expertise, they can turn ordinary rooms into an inviting and aspirational space that resonates with viewers. Professional videographers, on the other hand, can create well-produced videos and virtual tours, giving potential guests a real sense of what it would be like to stay at your property.
To maximize your use of superior-quality images and videos, you have to provide detailed yet concise descriptions of the property in your listings. Information such as the general location of the property, the number of bedrooms, and the amenities included in the property can significantly impact your potential guests’ decision-making process.
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For added convenience, you can use a vacation rental channel manager software to synchronize this information across booking platforms and online travel agencies, keeping your marketing consistent and up-to-date across all channels.
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3. DISPLAY ART AND DECOR MADE BY LOCAL CREATIVES
Showcasing unique, locally sourced pieces of art and décor can create a distinctive vibe in your vacation rental that reflects the culture and spirit of the area. These types of interior design elements add character to your property, as they provide your guests with a sense of connection to the location they’re visiting. Moreover, when guests are exposed to local art and craftsmanship, they often feel a deeper appreciation for the destination they’re visiting. This thoughtful curation creates a memorable experience that can lead to positive reviews and recommendations.
Another benefit of showcasing local art is that it allows you to rotate your décor frequently. By partnering with local artists, you can change the pieces on display periodically, keeping the space fresh and inviting.
4. INCORPORATE THOUGHTFUL DETAILS TO MAKE THE SPACE FEEL MORE WELCOMING
Creating a welcoming atmosphere in your vacation rental is essential for ensuring a positive guest experience. Incorporating thoughtful details plays a significant role in achieving this goal. Preparing customized amenities, for example, is a powerful way to make guests feel valued and cared for. Simple touches like personalized welcome notes, locally sourced snacks, and a sightseeing brochure to nearby free attractions can transform an ordinary stay into a memorable experience.
Another idea is to subtly change your décor to coincide with different seasons or holidays. Cozy blankets and autumn decorations in fall or fresh flowers and bright colors in spring can enhance the aesthetic while making the space feel more inviting for your guests. This attention to the changing seasons can also encourage repeat visits, as guests may be intrigued to experience how the property evolves throughout the year. By focusing on these elements, you can enhance the overall aesthetic and comfort of the space, leaving a lasting impression on your guests.
5. ENSURE TO STRIKE A BALANCE BETWEEN AESTHETIC & COMFORT
While curating a unique aesthetic for your vacation rental is important, it's equally crucial to ensure that the space remains comfortable and functional for your guests. Striking a balance between aesthetic appeal and comfort will enhance the overall experience, allowing guests to relax and appreciate the beauty of your property.
To achieve this balance, focus on selecting furnishings and décor that are not only stylish but also exude comfort. For example, opt for plush seating options that invite guests to lounge and unwind after a long day of exploration. Layering different textures, such as soft throws, cushions, and rugs, can also add depth and warmth to the design while ensuring that the space feels inviting and cozy. With a well-designed space that’s both visually stunning and practical, you’re creating a vacation rental environment that encourages relaxation and enjoyment.
Curating a unique aesthetic for your vacation rental property is essential in creating a standout experience that captures the attention of potential guests and captivates them from the moment they arrive. With these strategies, you can create an environment that appeals to your guests and reflects your property’s character, turning your rental into a destination in itself - no matter the circumstances.
If you'd like help making your rental property stand out from the crowd, we'd love to help you. Check out our Airbnb Vacation Rental Design Services.
See some of our projects and how clients felt about the services we offer via our portfolio here and testimonials here.
As always, thanks for reading and if you could be so kind as to put some safety vibes out there for all those being impacted by this hurricane, I would be SO grateful. :)
Take care y'all!
Certified Interior Decorator | Virtual Interior Designer
Orangetree Interiors
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